TYR Sport
 | |
| Company type | Private |
|---|---|
| Industry | Apparel, accessories |
| Founded | 1985 |
| Founder | Steve Furniss Joseph DiLorenzo |
| Headquarters | , |
Area served | World-wide |
Key people | Joseph DiLorenzo (CEO), Steven Locke (COO) |
| Products | Swimwear, Footwear, Triathlon Apparel, Sportswear, Accessories |
| Website | tyr.com |
TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.[1]
History
[edit]TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.[2]
The name TYR is a reference to the Norse god Týr.[3]
In 2019, Steve Furniss retired after 34 years with the company.[4]
The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.[5]
In 2023, the company opened its first storefront in Roosevelt Field in Garden City.[6]
TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition.[7] The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.[8][9]
Sponsorship
[edit]TYR sponsors many professional athletes; it dubs them Team TYR,[10] as well as the national swimming teams in the U.S.[11] and in Singapore.[12] In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.[2][13]
In 2023, it was announced that TYR would be the official outfitter for USA Diving.[14]
See also
[edit]- List of swimwear brands
- Aquapel, a technical racing swimsuit designed by TYR
- Aquashift, another technical racing swimsuit designed by TYR
Notes
[edit]- ^ Swimwear company's task: Find talent pool
- ^ a b Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
- ^ "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
- ^ Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
- ^ De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
- ^ "Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field". Newsday. 2023-10-23. Retrieved 2024-12-19.
- ^ "In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight". www.formula4media.com. Retrieved 2024-12-19.
- ^ "Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics". www.usaswimming.org. Retrieved 2024-12-19.
- ^ Sanderson, Emily (2024-04-10). "USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics". WLWT. Retrieved 2024-12-19.
- ^ "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
- ^ "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
- ^ Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
- ^ "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
- ^ "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
